Circa wants you to get rid of that phone under your pillow
Sleep better with this beautifully designed alarm clock - no smartphone needed
A whopping 71% of people are sleeping with their smartphones, according to a recent study by Bank of America*. And if you’re one of them, chances are it’s affecting your sleep quality. Late at night, we find ourselves scrolling through our timelines, while the blue light affects our natural ability to sleep, making it hard to wake up in the morning. Circa, launching on Kickstarter on the 9th of November, is designed to change that.
Circa, a beautifully designed alarm clock by Dutch designer Robert Bronwasser, helps you to fall asleep at night and wakes you up gently the next morning. No more nights of interrupted sleep by a constant stream of notifications or distractions of your phone: Circa embodies a range of smart sleep features to make sure you get the sleep you need.
In the evening, white noise, nature sounds or a breathing indicator can help you to calm your breath and slow down your thoughts before drifting away. At night, Circa’s display is dark by default, only showing the time when you need it.
Circa features a thin sensor to place underneath your mattress that measures movement and respiration to understand your sleep cycles. Old-fashioned alarm clocks wake you up at a fixed time every day, whether you are in a deep or light sleep. In a timeframe of 30 minutes before your alarm is set, Circa’s smart alarm will find the best moment to wake you up in light sleep, making you feel more refreshed in the morning.
To improve your sleep routine, Circa provides you with insights based on multiple nights. Instead of an arbitrary “sleep quality score”, it helps you to adjust your schedule to get the most out of your night. And don't worry about your sleep data, all information is stored and processed locally on the device.
Circa features a carefully designed audio system that makes your music sound rich and clear. Wake up with a wide selection of beautiful alarm sounds or listen to your favorite stations and playlists on Spotify or digital radio.
For a fully soothing wake-up experience you can connect Circa with your connected lights or thermostat to slowly light up your room or make your home comfortable before the alarm goes off. The only thing you have left to do is turning on your coffee maker.
Circa launches on Kickstarter on the 9th of November and comes in three colors. Pricing for a single unit starts at €159.
Note for editor, not for publication
More imagery is available in our press kit. For press requests, please get in touch with Daan Weijers, firstname.lastname@example.org, +31 6 42 15 39 79.
Circa is a standalone alarm clock that helps you improve your sleeping habits. It helps you fall asleep and gently wakes you up at the right moment – no smartphone needed.